Sixteen years embroidering other people's identities.
Alias Broderie is an independent atelier founded in 2010 in Raoued, north of Tunis. A team of craft embroiderers serving brands, institutions and security companies.
Our story
Founded in 2010 in Raoued, the atelier started with a handful of machines and a dozen Tunisian clients — sports clubs, hotels, restaurants. The rigour on thread quality and stitch precision quickly stood out.
A few years later, first export contract with a European security company. That was the turning point: the atelier specialised in technical badges for security trades, where error is not an option.
Today, Alias Broderie is a team of twelve people, six 12-head embroidery machines, in-house laser cutting, DTF printing and velcro/iron-on stations, a capacity of 18,000 badges per month, and clients in 14 European countries. The atelier culture — one failed batch is one too many — hasn't changed.
Our markets
Private security
Guarding companies, cash-in-transit, secured events. Our core business.
Forces & technical bodies
Volunteer firefighters, civil defence, hospital services.
Hospitality & restaurants
Premium hotel chains and restaurant groups across Europe.
Brands & events
Collector patches, limited editions, B2B merchandising.
Our machines at work
A few moments captured in our Raoued workshop.